Jammu Motor Mahindra Launches BE 6 SPORTEQ Series: A New Era

Jammu, 25 August 2026 — Jammu Motor Vehicles LLP, authorized dealer of Mahindra & Mahindra, unveiled the BE 6 SPORTEQ today. This new electric SUV series marks a significant upgrade to Mahindra’s popular BE 6 model, offered in various exciting versions. The launch event featured notable attendees including Sh Arvind Gupta, Hon’ble Member of Legislative Assembly of UT Jammu & Kashmir, and leadership from the Aggarwal Group. The event took place at B C Road, Rehari, Jammu, amidst a gathering of industry dignitaries, banking representatives, and Mahindra patrons.

The BE 6 SPORTEQ series aims to elevate customer experience through innovative features and technology. With prices starting at ₹ 11.45 Lakh, the series introduces the futuristic ‘Battery as a Service’ (BaaS) model, setting the cost at ₹ 3.75 per km based on an assumed usage of 60 km per day. The launch highlights Mahindra’s commitment to electric mobility while catering to a diverse customer base.

In addition to the standard BE 6 SPORTEQ, the event revealed two premium editions: the Launch Edition featuring a bold Graphite Storm exterior and rich Racing Tan leatherette interiors, and the performance-driven Formula E Freedom Edition which showcases Mahindra’s legacy in motorsport. These editions align with Mahindra’s vision for sportiness in electric vehicles.

Mr Vineet Aggarwal, Managing Partner of Jammu Motor Vehicles LLP, expressed enthusiasm during the launch, stating, “The BE 6 has captured imaginations since its debut in November 2024. The new SPORTEQ variants allow a wider demographic to experience electric driving, highlighting Mahindra’s innovative spirit and commitment to eco-friendly technologies.” The SPORTEQ series introduces cutting-edge features, including a three-screen digital cockpit with TEQ Suites that improve connectivity and user experience.

All SPORTEQ variants incorporate advanced technology ensuring they’re at the forefront of the Software Defined Vehicle (SDV) evolution. Existing BE 6, XEV 9e, and XEV 9S owners will benefit from future software upgrades made possible via over-the-air (OTA) updates, enhancing the longevity and performance of their vehicles.

Additionally, innovative features from the SPORTEQ lineup like the acceleration boost—allowing 0-100 km/h in a swift 6.44 seconds—cater to performance enthusiasts who seek a thrilling driving experience. The full range of BE 6 SPORTEQ variants will include 12 stunning color options, ensuring customization for every buyer.

Pricing for the BE 6 SPORTEQ variants breaks down as follows for ex-showroom prices*:
Variant / Battery
59 kWh (BaaS) / 59 kWh / 70 kWh / 79 kWh
ONE – ₹ 11.45 / ₹ 19.45 / – / –
TWO – ₹ 12.95 / ₹ 20.95 / – / –
THREE – – / ₹ 21.95 / ₹ 22.95 / –
THREE+ – – / – / ₹ 23.95 / ₹ 24.95 –
FOUR – – / – / – / ₹ 26.95
LAUNCH EDITION – – / – / – / ₹ 26.95
FE – – / – / – / ₹ 24.45
FE FOUR – – / – / – / ₹ 26.95 

* Prices exclude wall charger and installation costs. Note that the BaaS model price effectively translates to around ₹ 3.75/km for daily use of 60 km.

The eagerly anticipated deliveries of the BE 6 SPORTEQ will commence on 26th August 2026, coinciding with the festival of Onam, marking a culturally significant occasion.

Mr Aggarwal highlighted Jammu Motor Mahindra’s extensive dealership network across the Jammu region, mentioning their diverse vehicle offerings, premium SUVs, and specialized focus on electric options. This includes their ownership of a state-of-the-art workshop equipped to maintain vehicles to the highest standards.

Sh Arvind Gupta, addressing the audience as Chief Guest, praised the innovative strides Mahindra has made, particularly with the BE 6 SPORTEQ. He remarked, “This model signifies a new direction not just for Mahindra but for our commitment to sustainable and smart transportation in Jammu & Kashmir.” His affirmation underscored the significance of electric mobility in India’s evolving automotive landscape.

As the event concluded, Mr Nitin Aggarwal expressed gratitude to attendees and pledged to maintain the dealership’s commitment to customer service and technological advancement. He stated, “We are dedicated to ensuring an outstanding customer experience with ongoing support and the latest automotive innovations.”

For further inquiries, contact:
Pawan Kumar Kohli,
General Manager,
Jammu Motor Mahindra (Jammu Motor Vehicles LLP)| Mahindra & Mahindra,
Jammu, Jammu & Kashmir,
Mobile: +91 8899915444 | Email: gmsales@jammumotormahindra.com